Digital marketing
Hospitality success with digital marketing
Driving more than just bookings
Where there’s a Huck, there’s a way. Pairing creativity with digital expertise, we know how to get your marketing to go the extra mile. And then some.
Marketing Strategy
Where do you want to go? Our hotel marketing strategy maps out a growth strategy for your hotel, covering everything from advertising and content to website optimisations, SEO and correct data tracking. We’ll keep you true north.
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Paid Advertising
It’s not enough to have scroll-stopping content; you need expert campaign management too. Not only do we advertise on main stays like Google Ads and Meta, but industry-specific placements like TripAdvisor.
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Social Media Strategy
Engaging copy? Check. Inviting visuals? Check. Influencer engagement? Check, check, check. We’ll tell the story of your hotel on social media, managing your platforms while tracking key metrics for growth.
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Search Engine Optimisation
Make SEO do your hotel’s legwork, so you don’t have to. We enhance your website’s search rankings by applying best practice across content, imagery, structure and backlinks. More traffic = more conversions. Simple.
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Email Marketing
Like a concierge, proper email marketing is fundamental to the guest experience. Onboard customers, highlight services and build loyalty with everyone via their inbox. Now, that’s something we can all subscribe to...
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Metasearch
Be seen where your soon-to-be-guests are already searching. As hotel specialists, we’re dab-hands in leveraging metasearch engines to your advantage, including Google Hotel Ads, TripAdvisor and Trivago.
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Upon taking over the management of our paid search advertising, Huckleberry were able to deliver a far higher return on investment. We drove more bookings via our own website.
— Barbara Meltzer, Digital Marketing Manager
Expertise in action