Case Study
Lateral City
A strategic approach to digital marketing
Marketing Strategy / Paid Advertising
Lateral City boasts three stunning properties in its portfolio, situated in some of the best locations in Edinburgh.
Direct bookings are gold dust
We were proud to work with properties as beautiful and prestigious as The Edinburgh Grand and Old Town Chambers.
Advising the Lateral City group on best practice for online advertising and creating a strategy which allows them to communicate a concise, coherent message to guests both new and old has resulted in year-on-year growth in direct bookings and revenue.
Working across all aspects of digital marketing, our team regularly attend meetings with the hotels’ revenue managers to align our strategy with occupancy forecasts.
This means a joined up approach is taken across the business and Lateral City are able to stay one step ahead of their competitor set.
105% increase in direct revenue
59% growth in Website traffic
110% increase in Organic traffic
Working with Huckleberry has allowed lateral city to take a much more strategic approach to our digital marketing. This has meant we are able to be far more proactive, rather than reactive when it comes to seasonal promotions and offers. This has contributed to record levels of direct revenue and bookings for the group.
— Gavin Maclennan, General Manager